Beyond The Gray
Motion Graphics
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Wellness Brand Content
This project involved creating Instagram content for a fictional wellness brand, aiming to communicate the brand’s calming and elegant identity. The design approach was focused on simplicity and sophistication, with an emphasis on creating a visually engaging experience for the audience.
- CATEGORY GRAPHIC DESIGN
Concept
For the design, I used a combination of serif fonts with alternating bold and thin italic styles for emphasis, paired with a grotesk font for longer text to enhance readability. The color palette was chosen to evoke calmness, aligning with the wellness brand’s objectives. I also incorporated visual representations of key topics, presenting complex concepts in an accessible and easily digestible manner, while maintaining a clean and refined aesthetic.
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